Hello

b. 1986, HK.

 

Hello there. Nice of you to drop by. I'm a senior copywriter, thinker, creative lead and general ideas person with over thirteen years of agency experience. Over these years, I’ve worked with private banks, blue chip companies, telcos, hospitality groups, luxury car makers, logistics networks, a state-owned investment company and a stock exchange. But I've also sold fried chicken. I've launched a pop-up drink stall, prevented illegal moneylending, composed jingles with professional singers, curated an upcycled art exhibition, and voiced an A.I. persona. My work runs the gamut from anthemic films to adorable GIFs in your timeline. You won't see all of it here, but hopefully you'll get a sense of who I am and what I do. The rest, I'd love to share in person. After all, my best work is ahead of me (and always will be). Maybe we can make something great together?

Clients:
Audi
Mastercard
IBM
ECCO
Word Wildlife Fund
Singtel
Nespresso
Huawei
Maybank
Intercontinental Hotel Group
KFC
Bank of Singapore Cigna
Singapore Health Promotion Board
UPS
ABN AMRO Private Banking
Holiday Inn
Enfa