Australia had been fighting the worst bushfires in its history. And those at the frontlines were largely unpaid volunteers. How could Mastercard give Australians the means to financially support those fighting to extinguish the flames?
We made helping firefighters as easy as a tap. Taking the ubiquitous Melbourne fire hydrant and combining it with Mastercard’s contactless payment technology, we created a unique donation collection point that could be placed all across the city.