Laggy Copy. Singtel Fibre Broadband.

Singtel wanted us to make its super-fast Fibre Broadband service appealing to gamers. Being avid gamers ourselves, we knew that Singtel’s service would eliminate a gamer’s greatest frustration: laggy gameplay due to a weak internet connection.

To show gamers we understood their frustration, we created an ad that actually let you feel it—before presenting Singtel as the solution.