Singapore Exchange. The Vision Exchange.

How do you make the work of a stock exchange inspiring when the service it provides is largely invisible? That was what we asked ourselves when tasked to create the first ever brand campaign for the Singapore Exchange.

We found the foresight and innovativeness that defines the Singapore Exchange perfectly embodied by the companies listed on it. We realised that there was much more than stocks and shares up for exchange. There were the unique visions of exceptional brands. So we created a campaign to recognise such visionary thinking and position the bourse as one-of-a-kind in the region.