Panda Eyes. Food Panda.

Food delivery apps in Singapore struggle to stand out in a sea of sameness. We wanted to help FoodPanda capture the public’s attention and drive purchases on their platform—particularly, late night purchases.

So we thought about the tired, hungry souls who need their cravings satisfied, and realised some of them closely resembled the brand logo itself. Those dark circles around the eyes were a cry for help, and a sign that their own bodies knew exactly who could energise them in their time of need.

Designed as a tab within the FoodPanda app, the Panda Eyes feature we proposed scans a customer’s face looking for dark circles around their eyes. If detected, the customer is given a discount on their purchase. The first time ever that someone’s rewarded for being famished and absolutely knackered!