Mastercard wanted consumers in Southeast Asia to know how safe it is to pay online. And they had proof too: an array of security features that kick in every time you pay with your Mastercard. The only problem? People would rather watch paint dry than learn about credit card security features.
So instead, we decided to talk about something they could relate to: a desire to protect the most important things in life. We created five films that honour the different ways people in the region protect, and showed how Mastercard shares the same commitment to protection. The films were also the first few works in the world to carry Mastercard’s newly minted brand melody, which was part of a sonic brand identity launched in February 2019. Prick up your ears and see if you can pick it up.
